Excellence in Public Relations and Communication Management

by James E. Grunig (Editor)

This book is the initial volume coming out of the "excellence project"-a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public What are the characteristics of an excellent communication department" How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Genres: Communication

Paperback

First published May 1, 1992

Reviews

[Al Czarnecki · Rating 5 out of 5]

An expensive, 600-page, important book — the report of a seven-year research project by the International Association of Business Communicators. Read the first chapter, an overview, then selected chapters.

[Khairol · Rating 5 out of 5]

very good in writing. have to be as a good referrence to student