Beyond Powerful Radio

by Valerie Geller

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download

536 pages, Paperback

First published April 11, 2011

Reviews

[Logan Streondj · Rating 4 out of 5]

It was pretty good in depth book on managing a talk radio station, many helpful insights.
But yeah it wasn't a page turner or anything, was relieved when it was over.

[Lucie ⋆ ☾ · Rating 3 out of 5]

3,5/5 stars
First read during radio school and thought I would give this a re-read now that I have finished radio school and gained more experience in this field. I thought this book was well put, and I enjoyed having exemples from radio around the world, especially the US because it’s so different with how we do radio here in France. Some chapters are a skip because it is addressed to radio directors who actually can decide when to change a show, or the color of the programs. But it’s so the biggest part of the book so it was fine. Definitely a book I would recommend for a starting radio host or a more advanced radio host, but I don’t think it’s truly interesting for radio fans (as this book is very technical on the speaks and the organisation of a show).

[David · Rating 4 out of 5]

Great insights.