The Business of Influence: Reframing Marketing and PR for the Digital Age

by Philip Sheldrake

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution.

We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.

"Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

Genres: Business

232 pages, Hardcover

First published January 1, 2011

About the author

Philip Sheldrake is a theologian who has been closely involved with the emergence of Christian Spirituality as an academic field. Sheldrake is Past President of the International Society for the Study of Christian Spirituality, and was Leech Professor of Applied Theology at Durham University. His publications have focused on the interface of spirituality, theology, and religious history, and he has also written on religious reconciliation.

Sheldrake trained in history, philosophy, and theology at the universities of Oxford and London, and later taught at the Universities of London and Cambridge. Sheldrake is Fellow of the Royal Society of Arts, Fellow of the Royal Historical Society, Senior Research Fellow, Cambridge Theological Federation, and Honorary Professor, University of Wales. He has also regularly been a visiting professor in the United States.

Reviews

[Ermelinda Djalo]

i had to read this for my dissertation. basic academic stuff

[bulent ongun]

This is a great book for marketing pros. You can also take a look at his blog http://www.philipsheldrake.com/

[Pamir Erdem]

piece of trash