Built for Growth: Expanding Your Business Around the Corner or Across the Globe

by Arthur Rubinfeld, Collins Hemingway

If there's one thing that's consistent in today's business world, it's rapid change. So how do you not only stay steady but actually grow'and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success. Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000-- and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures. His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service.

Genres: Business

366 pages, Kindle Edition

First published January 1, 2005

Reviews

[Hisham Alamoudi · Rating 4 out of 5]

Do you like statbucks? Well this books was written by one of its key executive and it talks about how to found establisha and grow a retail brand.

[Mariano Camberos · Rating 5 out of 5]

Hasta ahora uno de los mejores libros de emprendimiento que he leído; especial para ventas a detalle y minoristas.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro Construido para crecer, de Arthur Rubinfeld y Collins Hemingway.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, consejos para emprendedores.
En el siguiente enlace tienes el resumen del libro Construido para crecer, Estrategias para abrir y desarrollar un negocio de distribución minorista: Construido para crecer