Eye opening, full of fun examples and ways to think differently about the people and things around us. Looking forward to coming back to ideas and principles for a long time to come!
Favorite Quotes
• As I detail in this book, the world around us is constantly pulling our strings, coloring how we think and guiding how we behave. And yet we rarely notice. (p7)
• …when we look at situations objectively, detaching ourselves from the emotion and bias that often cloud our vision, we’re better able to pick up on the clues that allow us to understand other people and achieve the outcomes we seek. (p9)
• …who among us doesn’t spend more time than we’d like to admit trying to anticipate the behavior of the people we live and work with? Devising strategies for making a better first impression? Pondering whether the saleswoman really has a thing for me or just tells everyone who tries on that shirt that he looks good in it?
…
For the record, the saleswoman works on commission, hotshot. She says that to every customer. (p10-11)
• When you’re a gourmet chef who’s into fantasy football and your buddy the entomologist can quote every episode of Star Trek by heart, stumping each other with trivia isn’t too hard. Finding common ground to talk about when you get together for drinks? That seems more challenging, but hey, he’s your friend, not mine. (p16)
• Our typical obliviousness to the power of situations emerges because most of our daily existence takes place in familiar environments, within the confines of our well-worn routine. It takes the jolt of the unfamiliar to remind you just how blind you are to your regular surroundings. Only after traveling abroad do you start to note the unwritten rules guiding social interactions back home. Not until you move out of the house you group up in do you realize, upon return visits, that it has a distinct smell and sound. And so on. (p23)
• People are easy to see. They’re tangible. Context is harder: it’s an abstract, nebulous concept, a backdrop that can be downright invisible. In this sense, our social lens is set to shallow focus. We see the world with limited depth of field, blurring the background and accentuating in sharp contrast the action up front. (p33)
• Precisely because situations are difficult to see, effort is required to recognize their influence. So we’re particularly likely to stick to internal explanations for behavior when we don’t have the mental energy to consider the alternatives. When we’re tired, busy, or under time pressure, our cognitive resources are otherwise occupied and we can’t summon the mental strength necessary to mount the challenge to WYSIWYG. (p33)
• Our false confidence that we can predict the behavior of others is reassuring, and it leads us to resist evidence to the contrary. It’s comforting to think that our neighbors are capable of nothing worse than the sins we observe: leaving the lids off garbage cans and parking too far from the curb. (p35)
• I recounted my experiences to my father-in-law, an accomplished physician himself. He told me that whenever he addresses graduating medical students, he always tells them that the best thing that can happen to them is to get sick. Nothing serious, of course. Just enough for them to struggle to book a timely appointment, haggle with their insurance carrier, sit in a waiting room–a refresher course on what it’s like to be a patient.
It’s great advice. And it’s one concrete strategy you can use to break free from the WYSIWYG mentality, from the complacency of looking past context: force yourself to see familiar situations from unfamiliar perspectives. Every day, make yourself walk the proverbial mile in the proverbial shoes of others. (p40)
• Instead, force yourself to see the discussion from your opponent’s point of view—even if fleetingly. Not because it will make you a kinder, gentler person, but because it’ll make you more likely to win out in the end. (p45)
• And remind yourself not to assume that the brief snippets of public behavior you observe in others—whether through your own eyes or the media’s—tell you everything you need to know about what someone is “capable of.” (p45)
• Remarkably we’re so used to feeling anonymous and detached in crowds that simply asking people to imagine being surrounded by others is enough to make them less helpful. (p55)
• It’s easy to skirt responsibility with dozens of viable candidates around to pick up the slack. (p55-56)
• In crowds, we’re simply less likely to see emergencies for what they really are. (p58)
• The experienced city dweller adapts by developing sensory blinders, focusing on the immediate goal at hand and blocking out everything else. (p70)
• For every report of dead subway riders, there’s the New Yorker who risks his life to save a child who’s fallen on the same set of tracks. Locations influence our thoughts and actions, but they do not define us. (p71)
• We prefer our morality as we do the daily newspaper–in black and white, and not teetering on bankruptcy. But the modern reality is more challenging for both halves of the analogy. (p73)
• The more we understand about the situational obstacles to helping, the better we’re able to avoid them; knowing about bystander apathy makes mindless passivity less likely.
In other words, good luck remaining uninvolved the next time you cross paths with someone in obvious need. Now you know too much to rest comfortably in your own inaction. (p75)
• It’s far too easy to blow off assigned readings or sit there passively during discussions when you feel anonymous. It’s much more difficult to stay on the sidelines when you realize that your teacher knows who you are and will notice if you disengage. I’ve found that the fear of being called on with nothing to say is unparalleled in its capacity to motivate. (p76-77)
• The next time you’re desperate for assistance, your best bet is to ask for it specifically and directly. Simply looking needy won’t cut it, and generic requests aren’t enough, either. (p77)
• Much of daily life is governed by norms. They’re the societal expectations that determine appropriate behavior–the unwritten rules we follow to remain community members in good standing. As the frequent traveler can attest, specifics vary by culture, but all cultures have them in one form or another. Norms are what dictate how we behave in large audiences. How we react to the gaudy Father’s Day present that we know will never see the light of day. How much personal space we give an intimate other, an unacquainted conversation partner, or the person in front of us at the ATM.
The better you are at recognizing norms, the more smoothly you navigate social settings and the better you are able to manipulate them. (p87)
• “Did you ever notice…” questions. Entire entertainment dynasties have been built on the simple idea that the exploration of norms is uncharted territory. At its minutiae-focused best, Seinfeld was a twenty-three-minute weekly discourse on social norms: After how many dates are you obligated to break off a relationship in person? Which special occasions do and don’t require gifts? Which calls are too important to be made via cell phone? What’s the appropriate way to dip a chip? And so on.
This wasn’t a “show about nothing,” as its creators, critics and fans touted. It was an analysis of the ins and outs of daily interaction, of the mundane social experiences rarely deemed worthy of exploration in front of a mass audience. It was a show about norms, not nothing. (p88)
• In real life, the repercussions of breaking with norms range in severity from simple awkwardness to social exclusion. Consider the small talk of daily conversation. By adulthood, most of us have learned that the casual acquaintance who asks “How’s it going?” does so in the way of simple greeting, not a request for an annotated response. The range of appropriate replies is quite narrow, spanning from “OK” to “good” with a midpoint of “fine.” The respondent who launches into a long-winded answer risks a quizzical reaction, a strained interaction, and–in all likelihood–no more than a silent wave the next time paths cross. (p89)
• Holding firm to our independent beliefs and tendencies becomes easier—or at least, less difficult—with some semblance of an ally. It’s empowering to see someone else go against the norm. It’s liberating, actually, as arena acolytes of Cameron Hughes have discovered. A disenter changes the culture of a group, reshaping its norms. Instead of being unthinkable or intolerable, disagreement become merely awkward. (p95)
• Life never fails to present us with unfamiliar social terrain to navigate. And it pays to recognize how useful other people can be for resolving these confusing situations. (p98)
• As with conformity, these compliance tactics don’t apply heavy-handed pressure. Instead, they amount to behind-the-scenes orchestrations based on the assumption that once you activate someone’s concerns about norms—like those regarding reciprocity—these concerns will apply all the force necessary to initiate action. (p100)
• Going with the flow can shepherd us through challenging situations, but it doesn’t guarantee accuracy or even a positive outcome. For that matter, in some instances the consequences of conformity can be downright destructive. (p102)
• So I admit that conformity contributes to the efficient functioning of society. But we conform so often that doing so can become a mindless default to which we defer in the effort to make life easier as opposed to better. Thus my perceived need for periodic rebellion. Because as unimpressive as my token boycott of the wave may be, I can’t help but wonder how different the outcomes at Heaven’s Gate or Abu Ghraib might have been had just one individual—or better yet, several people—more forcefully questioned the direction in which their group was headed. (p 109)
• …but there’s a big difference between harmonious decisions and wise ones. (p112)
• So stop resting easy on the assumption that you’re a freethinker who isn’t swayed by those around you. If you want to avoid undue conformity, you have to stay vigilant—against both the intentional efforts of others as well as your own mindless tendency to go along with the crowd. The subtlest strategies of social influence usually only work when the target isn’t aware of them; realizing that someone is pulling your strings is enough to get you to yank right back. (p113)
• Because there are so many aspects to identify, different dimensions of the self-concept become salient in different situations. As just one example, research suggests that we tend to think of ourselves in terms of that which makes us distinctive. So when I give my students the Twenty Statements Test in class, they rarely respond “college student.” But given the same test at the train station or doctor’s office, their status as student is more distinctive and therefore more accessible as they flip through their identity Rolodex. (p117)
• What this means is that our choice of company colors how we see the self. Who we’re with has a profound impact on who we believe ourselves to be. (p127)
• The culture in which you grow up teaches you how to think about yourself through both explicit instruction and more subtle reminders.
In the United States, there’s a saying that “the squeaky wheel gets the grease.” In Japan, the prevailing fix-it-related axiom is “the nail that sticks out gets hammered down.” This divergence in popular wisdom reflects differences in how people in these cultures typically think about the self. (p131)
• We see others’ missteps as indicating deficient personality, but we chalk up our own failings to external causes. (p139)
• Many of the unrealistic self-views we cling to are illusions, but they’re positive illusions without which we’d spend much of our time miserable or wallowing in self-doubt. Compared to those who are less satisfied, people content with life tend to exhibit more self-serving tendencies: from an unrealistically high opinion of themselves to an overly optimistic view of the future to an exaggerated sense of control over events around them. (p141)
• Often, it’s not accurate knowledge about the self that allows peace of mind; it’s the bit of self-deception that helps us bounce back from setback and trudge on through failure. (p142)
• Are you looking to be a happier, more productive, more successful person? Are you in the market for self-help? Then stop worrying about how you see yourself for who you really, truly are. Forget about this “authentic” self business. Instead, learn to embrace the notion of the self as flexible.
Yes, your processes of self-perception are context-dependent. And introspection yields different information at different times. Your sense of self varies depending on who you’re with. Identity is malleable and personal preferences are constructed on the spot. But none of this is bad or distressing news.
So you’re not the person you thought you were, at least not all the time? Big deal. Let that conclusion empower not alarm you. (p142-143)
• It’s refreshing to realize that’ you’re not a finished product—that who you are in the here and now may not be the same person you’ll be in the then and there. In fact, it’s the opposite view of the self as a fixed entity that causes problems. When you assume that there’s a true core self waiting to be discovered, that’s when your potential seems limited and the world around you is full of threats to be rationalized away. (p143)
• When you accept that the answer to “Who am I?” should be written in pencil and not pen, threats become opportunities and failures transform into life lessons. (p144)
• You can’t shield our kids or anyone else from gender norms. But half the battle is knowing what to look for and preparing yourself for conversations about messages that otherwise go unchallenged. Ask your children what they think the moral of a movie is. Talk to them when you hear them describe any activity, school subject, or profession as the domain of just one gender. Have the challenging conversations that we often shy away from because they’re uncomfortable or controversial. If you don’t, Hollywood, Madison Avenue, and Corporate America will. (p177)
• Parents talking with their kids about gender and other social distinctions makes sense. So does teachers consciously creating school lesson plans that will appeal to a range of interests and learning styles. But publicly drawing distinctions when they’re not necessary or relevant is counterproductive. Treat your children or class or workforce like a unice and they’ll respond in kind. Think and speak of them as factions and they’ll do the same. (p178)
• All you will learn from the discovery of your fetus’s sex is the nature of your own preconceived notions about gender. Our very resistance to not knowing a baby’s sex ahead of time just goes to show how attached we are to seeing the world through the lens of gender. (p179)
• About to move and looking to make friends quickly? Hoping to expand your pool of potential dating partners? Pick the apartment near the mailroom or by the elevators. The increased foot traffic may be detrimental to your sleep schedule and carpet wear, but it can work wonders for your social life. (p189-190)
• When you find out that someone has a thing for you, it changes the way you think about her or him. Suddenly, that person seems just a little bit more attractive. Becoming aware of someone else’s feelings opens the door to new relationship possibilities, prompting you to see this admirer in a new light. At the very least, you now know that this is a person of refined taste, right? (p193)
• As magical an experience as falling in love can be, it’s still one governed by mundane considerations like geography and tempered by the cold-blooded, free-market realities of supply and demand. (p197)
• Awareness of the true causes of your feelings usually prevents us from misattributing them. (p202)
• Our connections to others are anything but trivial. It is precisely because they’re so important that we spend so much of our time dwelling on relationships—both platonic and romantic. This is also why it’s actually a good thing that attraction is subject to the whims of circumstance and ordinary situations. If love really depended on a perfect match of personalities—if romantic happiness hinged on discovering the needle of a soul made hidden in the haystack of society—imagine how miserable most of us would be most of the time. (p209)
• Context greases the skids for the start of many relationships, but this hardly renders such attachments any less meaningful or exhilarating once they emerge. (p210)
• …I would suggest that pursuits of the heart require you to spend at least as much time pondering the situations that produce attraction as you do ruminating on the ideal characteristics of the perfect mate. (p210)
• Just as different categories aren’t as different as we assume them to be, objects within a category aren’t as similar as we believe. (p225)
• It takes more questions to identify the target when you dance around the obvious. (p246)
• Too focused on not saying the wrong thing, these individuals came off as preoccupied and disingenuous. Ironically, when you try too hard to make a good impression, you run the risk of just the opposite. (p246)
• Research is clear: approaching interactions with the goal of promoting a positive outcomes is far more effective than focusing on preventing a bad outcome. It’s much harder to make a good impression when all your mental energy is tied up trying to avoid a bad one. (p248)
• Life’s a lot more fun—and things go more smoothly—when you think of diverse settings and conversations about race as learning opportunities rather than potential minefields. (p248)
• … simply recognizing that you carry around such associations goes a long way toward dampening their effects. All the more reason for you to accept rather than avoid the conclusion that we all have biases: by doing so, you turn the implicit into the explicit, sapping the power of those preconceived notions lurking silently within.
So don’t be afraid to ask yourself tough questions like, how might my reaction have changed if the person in question had been less similar to me? Or would his incident have seemed different had the people involved been members of my own group? (p250)
• And take note of the simple research finding that you’re most likely to rely on stereotypes when you’re tired, overworked or frustrated. In fact, “morning people” get more biased as the day wears on, and vice versa for “night people.” anything that helps you think clearly and feel comfortable also leaves you less prone to discriminate. (p250)