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Groupon: Why Deep Discounts are Bad for Business and What You Can Do About It
If you’re thinking about offering a deal-a-day promotion from Groupon, LivingSocial or one of their online clones… STOP!
Before literally giving thousands of dollars away and risking your entire business, you owe it to yourself and your bottom line to become informed of the risks. And the one-and-only Retail Doctor, Bob Phibbs, is the man with the facts you need.
Using case studies and months of research, Bob Phibbs, The Retail Doctor, takes an in-depth look at what makes up one of these deals, what the risks are to businesses and how you can revitalize your business, instead of creating a potential financial disaster. This ebook also contains a bonus chapter from Phibbs’ best-selling book, The Retail Doctor’s Guide to Growing Your Business.
Before literally giving thousands of dollars away and risking your entire business, you owe it to yourself and your bottom line to become informed of the risks. And the one-and-only Retail Doctor, Bob Phibbs, is the man with the facts you need.
Using case studies and months of research, Bob Phibbs, The Retail Doctor, takes an in-depth look at what makes up one of these deals, what the risks are to businesses and how you can revitalize your business, instead of creating a potential financial disaster. This ebook also contains a bonus chapter from Phibbs’ best-selling book, The Retail Doctor’s Guide to Growing Your Business.
Nook
First published April 27, 2011
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