E-Marketing

by Judy Strauss, Raymond D. Frost

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketingE-Marketing in Context; Past, Present, and Future; Strategic E-Marketing and Performance Metrics; The E-Marketing Plan; E-Marketing Environment; Building Inclusive E-Markets; Ethical and Legal Issues; E-Marketing Strategy; E-Marketing Research; Consumer Behavior Online; Segmentation, Targeting, Differentiation, and Positioning Strategies; E-Marketing Management; Product: The Online Offer; Pricing: The Online Value; The Internet for Distribution; E-Marketing Communication Tools; Engaging Customers with Social Media; Buying Digital Media Space; Customer Relationship Management. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

426 pages, Paperback

First published January 1, 1999

Reviews

[Jane]

It's a great tool for learning 'current' information about approaching marketing on the internet for your business.

[Jannatul Naima]

How can i get this book?

[Keith Bryan · Rating 1 out of 5]

This is one of the weakest textbooks that I have spent time studying. Even though it had been republished as of last year, the material included in the book was outdated enough to mention not just one or two but several companies that have since become socially irrelevant or else shut down completely. Aside from that, the material was too repetitive, poorly laid out, and the authors failed in their use of correct grammar rules.

I will not recommend this book to anyone.

[Nura Yusof · Rating 4 out of 5]

Excellent for those who want the 101 on e-marketing

[Sara]

Leyendo la 6a edición.

[Tuantrieu]

great book

[Tehsin]

its good