In 1999, Betty Shotton stood on the floor of the New York Stock Exchange and watched her company go public. After witnessing the negative consequences of the ensuing transition from purpose driven to profit driven, Shotton set out to change the way we define leadership success.
Today, with over 35 years as a CEO and Entrepreneur, Shotton passionately advocates a business model that integrates profitability into a larger context of meaningful contribution to the quality of life affected by what we do and who we are as leaders.
In Liftoff Leadership , Shotton charts a new course, beginning with an examination of leadership character. With engaging insights into today’s business climate, Liftoff takes readers on an exploration of their unique leadership Who am I as a leader? What are my best attributes and guiding principles? How can I make a difference?
Calling for a return to leadership traits that have defined history’s most exceptional leaders, Shotton takes us on a journey into ourselves and gives us tools to examine our own unique attributes.
Betty Shotton is committed to elevating the role of leaders in our society. To that end she is an avid speaker, author and advocate for leadership accountability and contribution. She motivates her audiences and her readers to reach beyond conventional measures of success with the goal of maximizing their unique capacity to contribute in meaningful ways to their organizations and to the lives of others.
Betty has over 35 years experience as a CEO, Entrepreneur, and Leadership Consultant.Today she is the CEO & Founder of LIFTOFF LEADERSHIP LLC and a Partner with Berkana Consulting Group. She has founded and led six companies in vacation rentals and aviation including one that went public(NYSE) and is known today as ResortQuest International, a part of Wyndham Worldwide. She developed and led two regional airlines, SouthEast Air and SeaAir in her commitment to commercial air service for the OuterBanks of North Carolina and served on the Board Directors of Cape Air .
Betty graduated in the first class of women at the University of Virginia and has an MBA from The College of William & Mary and Virginia Commonwealth University in Richmond, Virginia. She holds a commercial pilot’s license and is ATP rated. She and her husband Chris Hyland live and work on Ocracoke Island and Black Mountain, North Carolina.
Being a leader isn’t just about getting the work done. It isn’t even just about recognizing talent and finding the right fit for each person on the team. No, being a good leader requires that you are a role model, a mentor. Not just in the quantity and quality of work that accomplish but in who you are and how you go about your day.
Liftoff Leadership looks at the ten qualities of a good leader: vision, altruism, courage, accountability, possibility, resolution, faith, integrity, balance, and awe. Each section includes exercises that help the reader evaluate where they currently are with this quality and then where they’d like to be. It’s interesting how sometimes we think we stand for something in particular but don’t necessarily follow through or know how to go about integrating that aspect into the way we interact with our fellow team members.