The Classic Television Reference: A Mirror of Societal Changes, via the Tube

by Hank Moore

Skyward Publishing announces the publication of a first-of-its-kind book. This is a delightful stroll down Memory Lane and a behind-the-scenes look at Classic TV shows, Classic TV stars and the business behind them. The Classic Television Reference A Mirror of Societal Changes, via the Tube. Compendium of Stories Behind Those Exciting Shows. From Nostalgia to Business Applicability. The genesis of this book started with interviews that Hank Moore conducted with television stars while he was in graduate school. They were originally written for TV Digest Magazine. He interviewed TV stars, producers, directors and studio executives about the medium's long-term contributions and influences upon society. In his 35+ years of advising senior management of organizations, Hank Moore found that executives are more products of pop culture than formal business training. Subsequent efforts to change or modify organizations are often met with resistance. He found that presenting organizational strategies as an extension of previously-held values garners more support. Most leaders of today's corporations grew up in the 1950s and 60s. Moore sat in countless strategy meetings where leaders cannot articulate business philosophies, but they can accurately recite lyrics from "golden oldie" song hits or TV trivia. Being one of the rare senior business advisors who is equally versed in pop culture, he found that bridging known avenues with current realities resulted in fully articulated corporate visions being designed and successfully implemented. Many a Strategic Plan was written by piecing together song fragments, nostalgic remembrances and movie scenarios...then were aptly converted into contemporary corporate nomenclature. Moore developed this trademarked concept over the last 20 years, applying it to many of his 2,000 clients (from small businesses to Fortune 500 corporations to the public sector to non-profit organizations). All clients agreed that no road map was initially laid out for them, aside from the teachings of pop culture media. By reconnecting with pop culture, they we have a better chance to interpret known lessons toward modern business theories. TV plots and expressions are imbedded in our psyches, reflecting all aspects of our lives, including business. The Classic TV Reference is a compendium that provides a focused context for avid classic TV collectors, pop culture scholars, fans and nostalgia buffs. It gives insights into corporate structures, creative programming output and social phenomena that punctuate our earliest memories of those golden black and white shows. It is intended to be analytical and nostalgia-inspiring, while * Analysis of productions, content and style of each studio and independent producer.
* Values and teachings contained in the shows.
* Overall themes and social significance of selected shows.
* Applicability of classic shows and their teachings to modern life.
* Strategies and case studies behind the programs and studios' body of work.
* Media trends that created specific genres.
* Annotated index of memorable quotes and not-so-memorable dialog.

280 pages, Paperback

First published July 20, 2005

Reviews

[Hank Moore · Rating 5 out of 5]

"How can one person with so much insight into history and nostalgia be such a visionary? Hank Moore is one of the few who understands the connection." Dick Clark

"To Hank -- A damn fine interviewer and a very nice guy." Ed Sullivan

"Thanks, Hank, for picturing my serious side. Comedy reflects many shades of human emotion. Funny reflects serious. Thanks for seeing all sides of funny business."Lucille Ball

"My compliments to your picturing of the Tonight Show at work. You picked up the rhythm, the energy and the instincts which we must balance."Ed McMahon

"Always ahead of the trends. Hank Moore's insights are deep, applicable beyond the obvious."
Lady Bird Johnson, former First Lady of the United States

"Thanks for according our show such attention, insights and appreciation. You're one of the few who picked up on our source material and creative inspirations (The Bible and Shakespeare)."
John Mantley, executive producer, "Gunsmoke"

"My appreciation for your taking our art so seriously. Our music has a light side but helps people unburden themselves. Hank, you captured our deeper meanings."Lawrence Welk

"We have met on the radio, at movie premieres and at my restaurant. Hank, you're a favorite welcome guest. May the beat always go on." Sonny Bono

"Hank, you're one interviewer whom I welcome back regularly. Each time, you get me thinking about different aspects to our complex business."Jack Lord