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Every Bastard Says No: the 42 Below Story
- GenresNonfictionBiography
393 pages, Paperback
First published January 1, 2010
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107 people want to read
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Displaying 1 - 4 of 4 reviews
December 31, 2023
Excellent story of a kiwi success that hit the world! Will have you laughing, wowed and inspired. A brand full of marketing genius, powered by passion!
September 2, 2011
Fun. Probably more interesting for Kiwis than others, but a good account of building a brand for those keen on such things.
Love the approach they took, the PR, the ads. Occasionally the author seems to be looking down from Mt Cool on the normal folk (especially in dealing with America), but most of the time it read like decent people working hard for a VERY long time to make their dream come true.
Good on them.
Love the approach they took, the PR, the ads. Occasionally the author seems to be looking down from Mt Cool on the normal folk (especially in dealing with America), but most of the time it read like decent people working hard for a VERY long time to make their dream come true.
Good on them.
August 23, 2012
A must read for anyone who is in business or thinking of getting started. Well written with a very
"human" and realistic take on how difficult it is to hold an idea in your head and then take that idea to the world....
"human" and realistic take on how difficult it is to hold an idea in your head and then take that idea to the world....
July 25, 2012
One of the most gorgeous books ever produced - matches the style, the story and the brand that was created by the author for 42Below
Displaying 1 - 4 of 4 reviews