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Journalism That Matters: How Business-to-Business Editors Change the Industries They Cover
Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.
200 pages, Paperback
First published September 1, 2006
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March 25, 2010
The title for this book, Journalism That Matters, couldn't be more fitting. That's because good B2B journalism *does* matter. At its best, B2B, trade and association journalism illuminates the often obscure — even seemingly dull — developments and relationships within and between industries or governments. The brightest of this coverage brings about clear and significant change that improves our lives.
Journalism That Matters (2006) serves as a refreshing reminder that reporters who abide by several time-tested journalistic guidelines can uncover hard-hitting, far-reaching stories in any industry and government sector. What publications such as Engineering News-Record, ABA Child Law Practice, Government Computer News, Nightclub & Bar and even PC Magazine, a trade-consumer mix, share in common are journalists who sought to effect positive change in the industries they cover and not only achieved that goal, but helped raise editorial excellence standards for all of us.
The reporters preface their respective chapters with a discussion about the challenges they faced, and the approaches they used to achieve their desired results. A real treat, too, is Editor Steven Roll's list in Chapter 2 of "seven things to look for as you plan your publication's coverage going forward."
Although it is now 2010 and a time of gripping transformation for the trade press, the case studies in this book are classic and therefore timeless. The book, published by the American Society of Business Publication Editors (www.asbpe.org), inspired the ASBPE's Journalism That Matters Award recognizing journalists "whose coverage trigger a tangible change within government or industry." 2009 was the first year of the award.
Journalism That Matters (2006) serves as a refreshing reminder that reporters who abide by several time-tested journalistic guidelines can uncover hard-hitting, far-reaching stories in any industry and government sector. What publications such as Engineering News-Record, ABA Child Law Practice, Government Computer News, Nightclub & Bar and even PC Magazine, a trade-consumer mix, share in common are journalists who sought to effect positive change in the industries they cover and not only achieved that goal, but helped raise editorial excellence standards for all of us.
The reporters preface their respective chapters with a discussion about the challenges they faced, and the approaches they used to achieve their desired results. A real treat, too, is Editor Steven Roll's list in Chapter 2 of "seven things to look for as you plan your publication's coverage going forward."
Although it is now 2010 and a time of gripping transformation for the trade press, the case studies in this book are classic and therefore timeless. The book, published by the American Society of Business Publication Editors (www.asbpe.org), inspired the ASBPE's Journalism That Matters Award recognizing journalists "whose coverage trigger a tangible change within government or industry." 2009 was the first year of the award.
Displaying 1 of 1 review