Бизнес для программистов: Как начать свое дело

by Eric Sink, Эрик Синк

Книга представляет собой подборку лучших эссе автора — успешного IT-менеджера, завоевавшего авторитет и признание в софтверном бизнесе. Тематика издания затрагивает весь бизнес-процесс производства программного обеспечения: от идеи нового проекта и подбора команды до маркетинга и распространения готового продукта. Без сомнения, мысли, идеи и рекомендации Эрика Синка будут интересны как разработчикам ПО, так и менеджерам проектов.

Эта книга просто необходима всем, кто хочет зарабатывать деньги на производстве софта!

Genres: Business, Software, Programming, Management, Startup, Technology, Entrepreneurship

251 pages, Paperback

First published March 20, 2006

Reviews

[John · Rating 4 out of 5]

Lots of conventional stuff geared towards indie software developers, and a few new-to-me gems. If you like Joel Spolsky or Paul Graham, you will like Eric Sink, too. Just endure through the stuff you've already read.

[Dmytro · Rating 5 out of 5]

Like that book. That book gives reader few useful advices to think if reader exactly wants to start own business)

[Franzia Flores · Rating 5 out of 5]

If you are willing to put up with some dad jokes and the characteristic almost-not-noticeable misogyny of the software industry of 2006, this is a fantastic book with lessons that you won’t find in common entrepreneurial literature or popular software blog entries.

[Stanislav · Rating 4 out of 5]

outdated but nice

[Graham · Rating 4 out of 5]

Useful resource for developers considering options for their career in branching out to business

[David · Rating 4 out of 5]

Business of Software made for an interesting read. Eric provides some interesting insight into the creation of what he coins a Micro-ISV, the one or two person ISV's that pop up. The first half of the book focusses on the micro isv and the steps involved in one. As you progress to the second half of the book and Eric starting talking about people management, marketing, sales process, he moves away from the micro-isv and starts talking more in terms of the small to medium ISV, drawing heavily from his experiences with SourceVault. I found all these chapters to be very interesting and make good suggestions on how to progress with the small to medium ISV, but felt it lost touch with the Micro ISV that was worked on in the first half of the book. I micro isv won't have a trade show appearance for marketting or a sales person. So I feel Eric could have split his information into two books. Complete the development of a Micro ISV and how that Micro ISV with no people or money could market and sell, to become something more. And a separate book that outlines the steps he believes in for making the small to medium ISV grow stronger.

Its interesting comparing Eric's development and information about the Micro ISV to todays environment. All of Eric's blogs and posts included in this book are before the Apple App world became what it is today.
I would be intrigued to hear from Eric how he would change/update the information in his book to include the impact that the "app" world has had on the Micro ISV, something that is much more common today.

Overall I enjoyed the read, and felt it presented some good frameworks for building a small ISV and how to settle on that idea that starts the Micro ISV. It shows how Eric believes a ISV company should grow and things that need to be remembered and leveraged on as size increases. Even though Eric's main experience is with SourceVault at 30 employees, quite a few of his ideas sound like they would work in the larger environment of 100-300 employees.

[Robert · Rating 4 out of 5]

This is a quick book to read, and it provides a bunch of smart, funny insight into sales, marketing, finance and recruiting for any business - it's geeky but much of the content isn't software specific. There's not much depth but I think it helps you understand areas where you need to know more. The main drawback to this format is that the articles are often repetitive and you end up reading the same joke or insight four times - I guess that helps the point sink in though ;)

[Slavo Ingilizov · Rating 4 out of 5]

Like many books about business or self help, this one tries to put things in categories and formalize them. Good bullet point advice, but it makes things seem so regular and organized, working by rules. It just isn't that way. Problems we have to solve are different, complex and individual. We cannot have a few rules to apply everywhere. But the book gives a good base of things to think about when doing business with software.

[Peter Voutov · Rating 5 out of 5]

I think this was a great compilation of blog posts and ideas. I read it on my Kindle, but it's important to note that you can read all the blog posts for free on Eric's site, so buying the book is just a way of saying "thank you". While Eric likes to make sweeping generalizations his advice is generally sound and the book is a worthwhile read for any developer thinking of starting a small business.

[Brett · Rating 4 out of 5]

A clever guide to the business of software from the founder of SourceGear and an avid disciple of Joel Spolsky. I am enjoying the refreshingly honest tone of this book, which stands in contrast to most of the jargon-laden literature out there in business books. This guy gets it.

[Mike Barretta · Rating 3 out of 5]

not what i was expecting, as it came recommended to be by a colleague. It is a collection of essays written between 2003ish to 2005ish covering some fundamentals of starting your own small software company. There are some helpful bits about marketing, but overall I don't think I learned much.

[James Snook · Rating 4 out of 5]

A collection of Eric Sink's essays (blog posts) on the business side of software - marketing, sales, positioning, etc. A jargon-free intro to the "business stuff" that the development side of the organization rarely sees directly.

[Peyton Stafford · Rating 4 out of 5]

Solid primer on business side of software. Highly recommended for developers who want to start their own businesses or who are struggling with the business and marketing aspects.

[Dmitry · Rating 5 out of 5]

Very interesting and useful book.