How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner

by Alan Weiss

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding. "Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession , is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
-- William C. Byham , chairman and CEO, Development Dimensions International, Inc. (DDI)

Genres: Business

Hardcover

First published October 25, 2001

About the author

Librarian note:
There is more than one author in the GoodReads database with this name

Alan Weiss is an American entrepreneur, author, and public speaker

Reviews

[Antonio · Rating 4 out of 5]

So this is my assessment of this book How to Establish a Unique brand by Alan Weis according to my 7 criteria:
1. Related to practice - 5 stars
2. It prevails important - 4 stars
3. I agree with the read - 5 stars
4. not difficult to read (as for non English native) - 4 stars
5. too long and boring story or every sentence is interesting - 4 stars
6. Learning opportunity - 5 stars
7. Dry and uninspired style of writing - Smooth style with humouristic and fun parts - 4 stars

Total 4.42 stars