The objective of this volume is to help students develop the skills for formulating strategy on the job. It provides an understanding of a firm's operating environment and how to identify, develop, and sustain competitive advantage. Readers will learn how to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position. The book should help students not only to develop a mastery of the essential analytical tools so that they can understand the devil in the details but also to integrate perspectives and competing interests, so as to see the big picture. They should be able to use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.
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Porter was obviously discussed in Kiechell's book "The Lords of Strategy" and Porter's "What is Strategy" article was a key document in that book showing how Porter helped to guide the Strategy discussion later in his career. It is a short read but very dense in content on what strategy is and probably more importantly what it is not to defend off much of the Johnny come lately works out there on Strategy. Key concept in this work was that it isn't strategy unless it defines how you are going to break out of the pack doing some aspect differently then the rest in a defendable way that drives business value. Porter makes the argument that is is better to forge a new market niche even if in a new industry then trying to fight on the slippery slope of the also rans fighting in an un defendable cut throat market.
This paper is at the heart of Bronco Mendenhall's organizational philosophy for BYU football during his tenure (2005-15). A strategy is something that none of your competitors are doing; otherwise they can just copy what you're doing. So you need to have a whole system of differentiated activities that are consistent with each other; that way, someone can copy just one thing, but they can't copy the whole thing.