City Branding: Theory and Cases

by Keith Dinnie

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

269 pages, Hardcover

First published January 15, 2011

Reviews

[Ramon · Rating 4 out of 5]

This is an excellent overview of City Branding literature. The case studies in section II is particularly valuable to understand the challanges and the success from cities around the world. Accra is the only city in Africa included. I'm not sure why Cape Town or Johannesburg was not included, since they have a more prominent position in the global economy, as well as among African and international tourists.

[Ellie · Rating 4 out of 5]

A perfectly fine work on city branding, but unfortunately quite out of date (not the fault of the authors or editor, of course). I would recommend researchers find more modern sources.

[Alvian · Rating 3 out of 5]

City Branding and Cases as new role model to build brand your cities.. In this era branding is the best way to compete with others.

[Alexey Avduevskiy · Rating 3 out of 5]

Booooooring