"...it's not about the size of the gift but about the heart of the giver." ~ Dr. Kregg Hood, "Rich Toward God", page 68, Paragraph 2.
This book expounds upon the parable found in the Bible, "The Story of the Rich Fool" (Luke 12:16-21).
Dr. Kregg's audience I found in this book is the middle-class, rich and super-rich. It is written to those who are inside the church and who have accumulated assets and Dr. Kregg is encouraging his reader to give them. I am thinking that pastors would hire Dr. Kregg to come to their churches to encourage their congregation to give more.
I am of the opinion that this parable is not saying we cannot store up money or materials possessions. In fact, in another scripture in the Bible God says He will bless our barns:
"The LORD will send a blessing on your barns and on everything you put your hand to. The LORD your God will bless you in the land he is giving you." (Deuteronomy 28:8, NIV)
The context of this Scripture is that this man was putting his trust in his riches, rather than putting his trust in God. The right attitude would have been to be rich first of all toward God, and then materially, and then to use the blessings to be blessing. I don't think you have to choose between the two. In other words: YOU CAN BE RICH TOWARD GOD AND BE RICH IN THIS WORLD TO BE A BLESSING. I don't think many preachers would say this, but it is the truth.
You are called to be rich and not to be poor, unless God has given you the spiritual gift of poverty, as Mother Theresa had. However, very few in the body of Christ have this gift. Poverty is a curse and not a blessing.
I read this book along with my church and we discussed each chapter weekly during Sunday service. Overall I thought the book was interesting and provided many good insights on tithing and also giving above and beyond tithe. I would recommend it for those on the fence or those needing a better understanding of why tithe is important to the church.