The Social Media Management Handbook

by Nick Smith

Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Genres: Social Media

352 pages, Hardcover

First published December 15, 2010

About the author

Librarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.

Reviews

[Sebastiano Mereu · Rating 4 out of 5]

The Social Media Management Handbook has a handful of useful tools for social media managers to work with, which are easy to understand and to implement. In my opinion, the book is targeted to social media novices, but seasoned social media managers can use many examples from the book to convey ideas to more senior managers or explain how operational positions are supposed to use social media tool.

[Sarah · Rating 2 out of 5]

This book is not good. I mean, I think managers who want to be able to BS about social media will like it, but it takes the perspective that customers who have a negative experience are a management problem, rather than a problem of a business' culture. I can see the matrixes being helpful to people who need to make the case for social media in their companies, hence the two-star rating, rather than one.

This is not one I'll be recommending for my digital communications students.

[Alessandra · Rating 3 out of 5]

Many very interesting points, but they repeat themselves too often. Might be because there are so many different collaborators involved in presenting the subjects... None of the chapters were bad, but the overall composition of the book was just not that great because you often read the same thing in 5 different chapters said by 5 different people.
Read the chapters covering the specific subjects you're interested in - don't worry about the rest.

[Al Czarnecki · Rating 4 out of 5]

A thorough, concise, highly readable book on everything you need to know to get social media working in your business. The authors cover strategy, culture, metrics, policies, roles and responsibilities. A comprehensive book that makes sense.