As you might gleam from the title, this book is essentially a book on creating your first home-based business, geared towards people for whom that business will be Home Organizing.
A lot of elements from this book really apply to most small service-based businesses, but of course it is written specifically for those pursuing home organization so there are some parts that are a bit more specific.
I wrote down a couple insights & notes from my reading, but not so many that I found this book particularly useful.
Published in 2007, then again in 2011, some of the tips are a bit outdated. While still applicable, there is definitely a feel that internet marketing, social media, & online shopping/banking are "new", and it's clear the author starter her own business when these weren't the norm. This doesn't detract too much, if you are the right audience for the book.
If you have previously run your own business and are starting a new business in Home Organizing, you likely already have most of the information found here. If you are looking to learn about the profession of Home Organizing, this book might focus a bit more on the business side than you are looking for. If you are passionate about home organizing and you have zero business experience, this is the book for you.