Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

by Judith Bell, Kate Ternus

"Silent Selling, 2nd Edition", presents ideas that capture the direction in which today's retail industry is moving that will lead students beyond the basics of visual merchandising. Students will benefit from an understanding of expert's discoveries and learn valuable new techniques. With these informational tools, they can learn to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace.

Genres: Business

400 pages, Spiral-bound

First published October 1, 2002