Blitzer's mathematical rigor is combined with an engaging, friendly and often fun presentation for greater student appeal. Blitzer's exceptionally clear, accessible writing style combines the nuts and bolts students need with interesting and relevant examples.
As a high school math teacher, I really like this textbook. It offers many examples, and the author supplements mathematical concepts by tying them into real life examples. Robert Blitzer, having also majored in psychology, develops an excellent textbook for beginners as well as advanced students in this text.