Besanko and Braeutigam present the concepts and theory of microeconomics in a style that enables the reader to learn and experience it. The authors include numerous fully worked-out problems that provide a step-by-step road map to help them solve numerical problems. In addition, extensive real-world examples are integrated throughout the chapters that show contemporary applications of the theory. Each chapter also opens with an engaging example to draw readers into the material.
David Besanko is the IBM Professor of Regulation and Competitive Practice at Northwestern University’s Kellogg School of Management, where he teaches public economics and infrastructure strategy. A Northwestern Ph.D. graduate, he joined the Kellogg faculty in 1991 after previous positions at Indiana University and Bell Communications Research. His research explores the intersection of competitive strategy, public policy, and regulation, with work published in top journals including American Economic Review, Econometrica, and Management Science. He is co-author of the textbooks Microeconomics and Economics of Strategy, as well as Corporate Reputation and Social Activism. Besanko has won numerous teaching honors, including three L.G. Lavengood Professor of the Year Awards, making him the only three-time recipient. He has also received the Aspen Institute’s Faculty Pioneer Award and multiple Kellogg teaching awards. Besanko served in leadership roles as Senior Associate Dean for Academic Affairs at Kellogg in both curriculum and strategy.
Poor textbook. The examples were not very illustrative. ...OK, let me be a little more specific. This book relied way too heavily on prose explanations of the quantitative aspects of the theories it was using. It used visuals like charts, but rather than using those visuals to show what is actually supposed to be happening, it puts up one chart that's supposed to summarize everything, and then assumes that the reader can visualize everything through the prose. That doesn't always happen. I have seen others that were far better at illustrating these concepts.
A very good book to discover key concepts of microeconomics. During my cursus at the KU Leuven (Belgium), I read the Fifth Editition which is full of 'learn-by-doing', 'applications' and 'problems' to see concretely how to apply the theory. I had almost no previous knowledge in economics but could understand everything. Though, I would go a bit further with the 'mathematics appendix' if I was one of the author.
Nice intuitive explanations, but it would be useful to have the concrete mathematical theory up-front and center as well.
In general, the book is far too light on the math. The authors seem to actively avoid introducing any calculus concepts outside of the appendices, and this definitely does a disservice to the content.