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融媒体时代视听节目策划

Yan An

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《融媒体时代视听节目策划》是一本有机融合传统广电与网络视听节目策划的专业教材。本书兼顾理论性与操作性，在节目形态理论指导下，就节目发展史上的经典节目和融媒体时代新出现的热播节目进行分析，着力关注节目研发与策划的核心实践问题，在操作流程、策划方法、策划案写作技巧等方面进行细致解析，并对节目创新策划的思路予以提示。为强化实用性，主要章节均附有典型案例，包括策划团队访谈、策划人手记、优秀节目策划技巧评析、策划案文稿等。

Paperback

Published January 1, 2021

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Yan An

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