The author of The Psychology of Achievement and Eat That Frog! reveals the most important skill you can ever learn.
Your ability to set and achieve goals will determine your success and happiness more than any other skill. The starting point of great success is when you sit down and decide exactly what you really want, in every area of your life. Success guru Brian Tracy shares the results of 30 years of research and experience in setting and achieving goals and by taking you through a simple, proven step-by-step system that you can use immediately to achieve anything you really want in life. You will
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
Brian Tracy has taught me more practical information about success than anyone else. About three years ago, I listened to the 8-disc version of this program. It was only when I started listening to this 2-disc version that I realized how much that first program has helped me achieve my goals. Simply by writing my goals down on paper, I found that many of them were achieved. I'd taken no conscious steps toward them other than writing them down. My big takeaway from this program was to write out 10-15 goals, first thing in the morning and last thing at night, every day.
AUDIOBOOK: I took 5 pages of notes, plus have a workbook, so there is a wealth of information in this program. The nugget: "Seven areas of sales- 1)prospecting 2) establishing rapport 3) identifying needs 4) presenting solutions 5) answering objections 6) closing the sale 7) getting resales and referrals from satisfied customers. *Give yourself a grade of 1 to 10, then look at your greatest weakness; prioritize bringing that weakness to at least a grade of 7, then look at your new greatest weakness, and bring that up to at least a grade of 7, and continue until all seven stages of the sales process you have a grade of 7 across the board, and now you are in the top 20% of your field." I also loved where he said, in regards to your successes and failures throughout your life, "you are where you are and you are who you are because you decided to be there."
Repeats a huge amount of material from his other book "Change your thinking, change your life". I haven't finished this book yet but it is very repetitive. I am persevering because the material and theory is very good and very useful, just rehashed! I will update my review if there is anything of note to add or any reason why you should choose this book over change your life.
This is a very long audiobook but it’s such a good listen. I’m a big fan of Brian’s work but I’ve not read anything of his for a good few years. This collection was just perfect timing. New year, new start!
This is my second read from Brian Tracy. I think I am getting a feel for him as an author and his background. Once again he reviewed his past and the reasons why he is where he is today. As a motivator he can spin a great yarn that makes me want to get off the couch and get started on achieving my goals. I don't even have goals but his book makes me want to set some. Curiously, his verbiage puts me in a better mood but don't we all feel better with a goal to achieve? So, if you are in the doldrums and totally lacking motivation, try this quick read and You will be conquering kingdoms in an instant.
I think this is just the updated audio book version of his "regular" Goals! book, but with 8 cds/mp3s and a 30 page workbook. (I haven't read that one, so I don't know.)
Some of this seems like Tracy dumping ideas on you in a semi-random order, but a few spots are targeted and on-point - like the "making a plan" section.
Great program overall, although it could have been much shorter and focused.