Basic Marketing

by Stanley Shapiro, Ken Wong

The Tenth Canadian Edition of Basic Marketing is all about being "new": The introduction of new marketing management concepts. The introduction of new co-author who is highly in tune with new marketing concepts. The introduction of new CBC video content delivered from web or by videotape. Continuing its high standard of excellence, Basic Marketing offers continued integration of e-marketing, I-marketing, e-business, and e-commerce materials, with a stronger emphasis on integration of concepts into functional areas of marketing.

832 pages, Hardcover

First published July 28, 2001

About the author

Stanley Shapiro was an American screenwriter and producer.