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Blu-ray versus HD DVD
Sony and Toshiba, the developers of the high definition DVD format Blu-ray and HD DVD, respectively, were in a high profile standard war for the next generation video format. Both had formed alliances in order to drive greater and faster market acceptance. After six years of battling, however, Sony prevailed. This case explores the conflict between Sony and Toshiba and how Sony eventually won.
24 pages, Paperback
Published October 15, 2010
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