Cultural Influences on Research Methods and Statistics

by David Matsumoto

In this fascinating, brief book, Matsumoto takes a look at the often very dramatic effect culture has on the ways that psychologists conduct research and analyze data. He covers issues that are extensions of the general issues in research methodology and statistics, as well as issues truly unique to research across cultures, such as problems due to translation. The issues discussed are applicable not only to research conducted in different countries, but also to research that compares people to different ethnicities and races, both within and across countries, and across gender.

Paperback

First published January 1, 1994

About the author

David Matsumoto (born August 2, 1959) is an author, psychologist and judoka. His areas of expertise include culture, emotion, facial expressions, nonverbal behavior and microexpressions. He has published over 400 articles, manuscripts, book chapters and books on these subjects. Matsumoto is a professor at San Francisco State University and also the director of Humintell - a company that provides "unique training in the fields of facial expression of emotion, nonverbal behavior, detecting deception and cultural adaptation." In addition, he is an 8th degree black belt in judo and the founder and program advisor of the East Bay Judo Institute in El Cerrito, California. He was most recently inducted into the 2021 United States Judo Federation (USJF) Hall of Fame which acknowledges outstanding judoka who have made significant contributions to the sport of judo.