Marketing with Online Learning Center Premium Content Card

by Michael J. Etzel, William J. Stanton

Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

706 pages, Paperback

First published December 13, 2005

Reviews

[Lucy]

feel i might cry everytime i have to open the pdf but i guess that just a me thing. anyways i do think that the explanations are good, but i feel the chapters are just increible long.