General Introduction to Brand-- not only Name

by Melissa Davis

Today, branding is a careful and well-arranged experience. Comprehensive marketing strategy and complicated psychology support it. It is a modern and vivid inspirational book which provides a complete introduction to branding world-- from theory and brand execution practice. It is a necessary book for visual art students, clerical staff, brand strategists, marketing people. It is a unique book that takes modern branding, branding practice, brand analysis as the basis. It deeply study the marketing theory in brand experience. It comes from the interview of industry leaders. It is a book you can learn and use for reference.

Genres: Design

240 pages, Paperback

First published October 1, 2005

Reviews

[Kimie · Rating 4 out of 5]

good introduction to branding, but really really hard to read with too much designed layouts