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Lite Reading
A behind-the-scenes look at the popular Lite Beer from Miller television commercials includes anecdotes, quizzes, statistics, and bloopers and a glimpse of the sports figures who have made the campaign a success
Paperback
First published January 3, 1984
2 people want to read
About the author
Frank Deford
39 books58 followersFrank Deford (born December 16, 1938, in Baltimore, Maryland) is a senior contributing writer for Sports Illustrated, author, and commentator.
DeFord has been writing for Sports Illustrated since the early 1960s. In addition to his Sports Illustrated duties, he is also a correspondent for HBO's Real Sports with Bryant Gumbel and a regular, Wednesday commentator for National Public Radio's Morning Edition.
His 1981 novel, "Everybody's All-American," was named one of Sports Illustrated's Top 25 Sports Books of All Time and was later made into a movie directed by Taylor Hackford and starring Dennis Quaid.
In the early 1990s Deford took a brief break from NPR and other professional activities to serve as editor-in-chief of The National (newspaper), a short-lived, daily U.S. sports newspaper. It debuted January 31, 1990 and folded after eighteen months. The newspaper was published Sundays through Fridays and had a tabloid format.
Deford is also the chairman emeritus of the Cystic Fibrosis Foundation. He became involved in cystic fibrosis education and advocacy after his daughter, Alexandra ("Alex") was diagnosed with the illness in the early 1970s. After Alex died on January 19, 1980, at the age of eight, Deford chronicled her life in the memoir Alex: The Life of a Child. The book was made into a movie starring Craig T. Nelson and Bonnie Bedelia in 1986. In 1997, it was reissued in an expanded edition, with updated information on the Defords and Alex's friends.
Deford grew up in Baltimore, Maryland, and attended the Gilman School in Baltimore. He is a graduate of Princeton University and now resides in Westport, Connecticut, with his wife, Carol. They have two surviving children: Christian (b. 1969) and Scarlet (b. 1980). Their youngest daughter Scarlet was adopted a few months after the loss of Alex.
DeFord has been writing for Sports Illustrated since the early 1960s. In addition to his Sports Illustrated duties, he is also a correspondent for HBO's Real Sports with Bryant Gumbel and a regular, Wednesday commentator for National Public Radio's Morning Edition.
His 1981 novel, "Everybody's All-American," was named one of Sports Illustrated's Top 25 Sports Books of All Time and was later made into a movie directed by Taylor Hackford and starring Dennis Quaid.
In the early 1990s Deford took a brief break from NPR and other professional activities to serve as editor-in-chief of The National (newspaper), a short-lived, daily U.S. sports newspaper. It debuted January 31, 1990 and folded after eighteen months. The newspaper was published Sundays through Fridays and had a tabloid format.
Deford is also the chairman emeritus of the Cystic Fibrosis Foundation. He became involved in cystic fibrosis education and advocacy after his daughter, Alexandra ("Alex") was diagnosed with the illness in the early 1970s. After Alex died on January 19, 1980, at the age of eight, Deford chronicled her life in the memoir Alex: The Life of a Child. The book was made into a movie starring Craig T. Nelson and Bonnie Bedelia in 1986. In 1997, it was reissued in an expanded edition, with updated information on the Defords and Alex's friends.
Deford grew up in Baltimore, Maryland, and attended the Gilman School in Baltimore. He is a graduate of Princeton University and now resides in Westport, Connecticut, with his wife, Carol. They have two surviving children: Christian (b. 1969) and Scarlet (b. 1980). Their youngest daughter Scarlet was adopted a few months after the loss of Alex.
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Displaying 1 of 1 review
August 5, 2012
Hilarious, especially being read on the heels of Della Femina's book. I remember those commercials from many afternoons and evenings from 1974 to ~ 1981 when I was really immersed in sports as a kid. Pops was a big Spillane fan to begin with and having him paired with The Doll was inspired genius. RIP Pops and the Mick. I got this on an Interlibrary Loan (ILL), but it probably rates inclusion in my personal library. A LOT had changed in American beer in the thirty years since its publication, however.
Displaying 1 of 1 review