Born in 1982 and a financial auditor by profession, Elena began her journey with positive words in 2012, starting with the word "Gratitude"—a word that opened the path to an incredible project. She created a viral list of positive words in English, which later became a source of inspiration in over 25 languages through her international initiative, Positive Words Research. Her heartfelt mission came to life through the “Positive Words Hour”, presented to more than 3,000 children, and through the various books she has published on the research of positive words.