Micromatic: A Strategic Management Simulation

by Tim Scott, John Kaliski, Phil Anderson

Designed for students at all levels, this web-based management simulation offers a complete capstone business experience. Micromatic challenges students to analyze market and competitor trends in order to make strategic business decisions related to marketing (sales forecasts and pricing), operations (production, personnel, and R&D), and finance (debt/equity financing and cash flow). Students enter their decisions for processing, then analyze planned versus actual results to make adjustments for the next round of decisions. With its easy-to-use interface and proven customer service program, Micromatic provides a dynamic, competitive learning environment with superior technical support. Micromatic's online format guarantees student and instructor access at any time and from any web-accessible location, allowing instructors to form teams across course sections, schools, or continents. Simulation can be completely computer managed—without any instructor intervention—or customized to meet course needs.

Paperback

First published December 13, 2005