Drummond and someone from Leeds go on an adventure to Helsinki. It’s all to do with seeking the “lost chord” and planting a hilarious statue of Elvis on the top of Everest to prove something about the emptiness of celebrity and the spiritual bankruptcy of the West. I can’t be bothered to go back again to check if that’s all right, these sorts of po mo larks can be made up as you go along. It sounds like the sort of thing Drummond would do, I think you’ll agree. The fun of this Art Council dross is that no one minds when their work misconstrued, because when the terms of creation are as broad reimagining the worst parts of a failed stag holiday as bloggable life-theatre, anything which occurs along the way is just another move in the endless, soulless, game of co-creation. I’m sure if I burnt this book Drummond would find that absolutely brilliant - great value all round. Why not? The only objection would be if you didn't take a blurry polaroid of my torching it; because nothing happens unless it's been fussily documented and published somewhere conspicuous enough to gain an instant cult following.
There are, of course, some patches of good and even great writing here. Drummond would not be so highly praised were he not ever so slightly talented. He can definitely produce a good line or two, and knows how to land or segway a thought. It is the pretext which calls the project into question; the programmatic impetus which casts doubt over the whole self-interested undertaking. As a motive, traveling miles and miles to plonk a statue of Elvis on a mountain is clearly too slight to withstand the intellectual scrutiny a book of this ambition entails. There is only so far you can go with any idea as flimsy as this one, even when you're going as far as the Arctic circle. But then, if you want to get on in the postmodern art game, ascribing meaning to essentially meaningless things is all part of the journey. You'll never get started if you don't put your faith in the missionary message: all objects, no matter how mundane, must be treated as relics, and all events, no matter how banal, must be regarded with the kind of awe usually reserved for religious ceremony.
Happily, Drummond is a man well used to justifying everything in terms which far exceed the weightlessness of their source. He is a person who hangs the clock upside down in his kitchen and patiently waits to be asked what it signifies, who pointlessly and irrecoverably sabotages his life as a statement about life itself. Even the socks he puts on in the morning and the breakfast he prepares, you imagine, must carry additional levels of meaning, extra shades of implication. He must be insufferable redecorating the house. In practice though, there is no need for Drummond to justify anything when the project is aimless journeying. Where there is no goal or destination in mind, Zen Buddhism lies waiting to be discovered. It is with a sense of insecure irony and palpable relief that Drummond smugly reminds us how “Zen” all this is; and as the events grow ever more uneventful and lacking in direction, we are inclined to agree.
As a concept, as a catchword, Zen is transient enough to fit the listless happenings that confront our protagonists. A philosophy built around the essential transience of things, you think, probably should be treated as transient as the events over which it smiles. There is nothing basically wrong with any of it. What is egregious, and might actually test the patience of a real Buddhist, is where Japanese mysticism becomes a cover for a Eurotrash solipsism, a bored detachment from events which attempts to pass itself off as enlightened acceptance. It is telling, for instance, that when confronted by a field of slaughtered animals, organs everywhere, Drummond describes the scene not in terms of emotion, but in the value neutral tones of object d’art. “The slaughtered animals resembled fantastic caskets of jewels; the liver and kidneys looked like large, wet rubies. Dancing stars of light glistened on purple intestines, all manner of bright colours flickered inside the splayed deer; sparkling yellows, sensual purples, crimson. There was nothing sadistic in this slaughter, in fact, there was an intensely spiritual feeling to the whole scene, as if it were in a giant open-air cathedral.”
What is, objectively, a grave and traumatic scene, then, under the auspices of a kind of recovered performance, becomes a moodboard of comfort zone associations. The philosophy of mindfulness, shorn of cultural context, becomes amoral detachment, and a conventionally materialist view, in keeping with the times, is proffered as a daring provocation - like a napkin at dinner thrown unceremoniously into your lap, so shocking, so unexpected. We have come across this ‘radical’ conventionalism before. Through Bacon, Freud, especially Hirst, the sight of inner being reduced to innards-out gore is now all too familiar. We have all seen the animal cross-sections, and we all know a modern nude by its depiction of the body as a sagging bag of meat. Desouled materialism is our default cultural setting. This is proclaiming what everyone believes in the loudest voice, saying the sayable and begging not to be punished for it. Why else have a chapter on Madonna, all bondage and harsh sex, when the genuine article (Madonna’s own self-published book, ‘Sex’) was available to buy in the high street three years earlier? No one was outraged then either, but Drummond is stuck in the year of his birth. Bad Wisdom is essentially a ‘banned book’ in an age where books are no longer important enough to attract the editorial attentions of the censor.
But maybe, this is taking things too seriously. Maybe there were no dead reindeers, maybe there was no trip and not even an obsession with a porcelain effigy of Elvis, maybe, like the clearly fabricated Madonna scene, everything else in here is supposed to be taken with a pinch of scepticism. It’s hard to tell: the line between benign invention and a chronic inability to tell the truth is a fine one. Although I don’t really know, I’d suspect, now 25 years have gone by, this is all just as embarrassing for the authors of this book as it is for us. But I also suspect, guardedly, that much of it remains true to form. Drummond is a man who clearly wants to be seen as different, exceptional, and his career since has followed a similar trend of high-mindedness, big concepts belied by unassumingly small ventures. But apart from the incineration of a million quid (which was more small concept vs. big venture), and maybe the choir thing (which was insignificant on both sides), nothing really stands out. When the terms of art are as broad as creating 'moments' and raising questions in multi-media spaces, even diehard fans will, inevitably, struggle to pick out anything as a favourite.
About this particular work, others were less uncertain. Evidently, it struck many as a clear and even definitive artistic statement, even if the public wasn’t quite convinced. The blurb on the back cover invites comparisons with Jonathan Swift, De Sade and William S Burroughs, some big, impressive, auditorium-filling names you wouldn’t necessarily associate with Drummond’s own community hall-sized reputation. But if the comparisons are slightly exaggerated, the bone of contention is at least instructive. Why exactly doesn’t Drummond measure up to those reputations? Well, at least one of those names was a devout clergyman, while the others engaged in activities which led to persecution rather than bad reviews. Swift sincerely loathed his targets, and quite seriously believed in a higher power. De Sade wasn’t just mad in a wacky ‘I’m wearing odd socks today’ way, he went properly mad - getting himself confined to an asylum. Burroughs, meanwhile, got hooked, not merely strung out, on heroin and killed his wife rather than the author (not that you'd want to do either, ideally).
Therein, perhaps lies the subtle and all important distinction: they may have been wrong, often bad, but they meant what they said, believed in what they did. It may not be a defining trait of greatness to mean it, but it probably is a precondition. Had this book been written with immorality in mind, it might have plotted a course based on real principles than the flimsiest of knowing, nodding pretexts. A pop idol pilgrimage may reflect the spiritual emptiness and moral vacuity of the west, but a great artist doesn't just reflect the times, he challenges them. If Someone like Swift was around now, he would be sending up people like Drummond, making a case against irony and holding out for marginalised sincerity. If we are looking for taboos, the prohibition on belief might be somewhere to start. The last controversial thing to do is surely to mean it, and mean it from within the depths of a shy self-reflecting soul - blood, guts and sex we can get without opening a book.