Small Business For Dummies

by Veechi Curtis

Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales.Find out what works for you -- decide whether to start from scratch, buy an existing business or purchase a franchiseBuild a business plan -- develop a blueprint for business success with a winning business planDevelop a marketing strategy -- find your unique selling point, build your brand and set sales goalsUnderstand the importance of customer service -- deliver beyond expectations, listen to customers and transform complaints into salesRamp up your management skills -- understand your legal obligations as an employer, recruit the best employees and build a great teamSucceed online -- develop a website, secure high rankings on the search engines and build online salesKeep your business profitable -- understand Profit & Loss reports, manage profit margins and set budgets

Genres: Business, Nonfiction, Reference

448 pages, Paperback

Published September 19, 2011

Reviews

[Narelle Clauscen · Rating 4 out of 5]

This book is a great reference point for anyone wanting to get their heads around how to approach and initiate the starting fazes of small business. Full of useful and current information that will help you consider all factors of getting your business off the ground.

[Michael · Rating 4 out of 5]

Entertainment & Engagement: Average. The book isn’t designed to be engaging, but it’s not off-putting either.

Educational Value: Excellent. A great first book on small business or a useful reference guide for future needs.

Effort, Accessibility & Aesthetic Impact: Excellent. The content is presented clearly, concisely, and formatted for easy absorption.

Practical Application: Excellent. The book’s strength lies in its practicality—it’s entirely designed for real-world use.

Value for Writers: Poor. While it might offer some insight into the business side of writing, I wouldn’t specifically recommend it for writers.

[Van · Rating 4 out of 5]

A great book to read for general ideas about how to start small business. Very concise and focus for small business. This book gives you the basic, for depth, you need to do further research but the book also tell you where to find more information. I find it can be used a checklist for new starters.
Since it includes both Australia and NZ, just focus on the sections relate to your area. For example, i skipped the NZ parts when I read.
As aways, i like "for dummies" editing style.

[Zahid]

good