If you have ever found yourself captured by bath culture, say in Japan or Finland or elsewhere, then you'll love this book. In my experience, that first time when you relax into that whole "earthy, sensual and animistic" bathing experience is when you start to become intrigued.
Quote: "To take a good bath properly requires being able to guiltlessly linger, hang out, and/or do nothing whatsoever".
Perhaps that's why it requires us to be on holidays somewhere, and also in contact with nature or in connection with the living feelings and sounds of the culture, for us to first transcend into a "bath experience". It's the drips, the running water, the steam, the cold, the rock, the timber, the sounds of the market or mosque outside and the transition into the present and into yourself that brings the deep pleasure.
The whole thrust of the book is all that above cannot be designed by institutionalised systems, behaviours and thinking. Good baths are not the outcomes of "design-first" and "customer experience" processes. The author lists his alternative 'bath-making metaphors" in the last chapter - discovery, making nature, and poetry.
It is a beautifully written book, even poetical in places. You can read and reminisce about places to visit or those visited. I also recommend that you read the Notes.
I've been to wonderful baths around Java - I specifically set out to do that. I would have loved to have seen more about the natural baths of Japan. He lists the bath culture countries as Finland, Turkey and Japan. I've never experienced in Turkey, but I have in other Islamic countries. I'd like to see what Turkey offers.