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Business Intelligence For Dummies

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You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

384 pages, Paperback

First published January 10, 2007

75 people are currently reading
520 people want to read

About the author

Swain Scheps

7 books

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5 stars
33 (20%)
4 stars
46 (28%)
3 stars
51 (31%)
2 stars
20 (12%)
1 star
10 (6%)
Displaying 1 - 18 of 18 reviews
Profile Image for Foad Ansari.
272 reviews45 followers
October 1, 2017
تا آخر نخوندم
کتاب توضیحات اضافه ی زیادی داشت و به جز فصل های اول مابقی صفحات تکرار مکررات بود
Profile Image for Marko Santos.
34 reviews4 followers
May 26, 2011
The front of the book says "Harness BI tools for forecasting and decision-making" which is not accurate, the back of the book says "Choose the right technology and implement a successful BI environment", which is more like it.

The book covers great information about a Project Management Process and useful tips to implement a BI environment from scratch, I was hoping to see how all the BI subject and terms such as "dimension", "granularity", "perspective" would apply to business insights and decision making.

I estimate that a 15% of the book talks about BI, and the rest well, I recommend to you going for "Project Management for dummies" book. I read it to the end hoping to find references, links, and terms I could google later to help me with, but there was only disappointment.
Profile Image for Debbie.
228 reviews6 followers
February 24, 2017
The moral of the story is external companies come in, blinding management with a spiel about how easy their BI system is to implement. Manager buy system and surprise surprise It actually needs hard work and PROPER BI PROFESSIONALS IN HOUSE to implement.

I've heard that one before
Profile Image for Tugce Gencoglu Ljungholm.
10 reviews1 follower
December 5, 2024
I read this book while looking for recommendations for colleagues who are not data-savvy, but trying to learn BI tools and for those new to the analytics/BI field. I found it insufficient for people already in analytics and confusing for those already working with or considering entering the field. I’m not entirely sure who this book is intended for
Profile Image for jacques tree cartesian.
22 reviews4 followers
October 21, 2020
already late to read this book, which is 13 years from published date. it contains information about BI but not that much.
9 reviews
August 27, 2021
Outdated and a bit repetitive, but has nuggets of wisdom.
Profile Image for Owen.
432 reviews
March 14, 2022
A good strategic level look at the implementation of business intelligence systems. I listened to the audiobook version and it was read well..
32 reviews
May 28, 2022
Good if a bit old info, marred - as nearly all "for Dummies" books - by an insistence upon unfunny jokes to 'lighten the tone'. Cut the bad jokes and the book is a 3 hour listen.
Profile Image for Niels Lodewijk.
151 reviews1 follower
Read
April 11, 2016
I had this book on the shelve for quite a while. Now I have hands-on experience with BI tools I wanted to read some high-level/generalist book that I could use as a reference. I happen to like quite some of these dummies books, for example the ones on Excel Dashboards and Excel VBA programming gave me good introductions to their respective subjects, but I know the series provide uneven experiences. I think the BI book does ok in providing this broad framework I was looking for. You can easily use this book for writing simple papers/powerpoints about BI and its concepts/ Nevertheless I think it used about 80% too many pages for this. Too many pages are about running projects and doing blueprints, all the stuff that in my opinion is not BI pur sang, I studied other books for that. I also got tired of the lame jokes. Bottomline: If you have a lot of time read it, it will give you a good reference, if not try to find a 30 page paper that will tell you the same (If I happen to fine one I will post the link in this review).
11 reviews
March 9, 2016
The first 30% of the book is really good in terms of getting the reader into the BI world, then I felt the author got out of the way by talking about Project Management to such an extend that I almost forgot I was reading a book about BI. In my opinion, I don't think a reader wants to read this book to learn about general Project Management (for that purpose there are plenty and a lot more specialized resources).

Profile Image for Dan.
2 reviews
May 11, 2015
Like another reviewer said, this book focuses on project management (i.e., getting a company to adopt a BI solution in generic terms) than on actually using business intelligence. Plus, because this book references outdated software tools and bygone eras, I bet there are more relevant books out there - although I'm not sure what they are.
Profile Image for Daniel.
405 reviews
September 14, 2012
I read most of this and it was ok but not great. If only it had spent a few pages on the different BI schemas (e.g. star schema), I would have done much better on the job exam I bought this book to prepare....sigh.
Profile Image for Janet.
140 reviews3 followers
December 9, 2010
Textbook for Business Intelligence 101 class
Profile Image for Russell.
115 reviews12 followers
October 8, 2013
Some good general information mingled with a bit of fluff.
Displaying 1 - 18 of 18 reviews

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