You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.
The front of the book says "Harness BI tools for forecasting and decision-making" which is not accurate, the back of the book says "Choose the right technology and implement a successful BI environment", which is more like it.
The book covers great information about a Project Management Process and useful tips to implement a BI environment from scratch, I was hoping to see how all the BI subject and terms such as "dimension", "granularity", "perspective" would apply to business insights and decision making.
I estimate that a 15% of the book talks about BI, and the rest well, I recommend to you going for "Project Management for dummies" book. I read it to the end hoping to find references, links, and terms I could google later to help me with, but there was only disappointment.
The moral of the story is external companies come in, blinding management with a spiel about how easy their BI system is to implement. Manager buy system and surprise surprise It actually needs hard work and PROPER BI PROFESSIONALS IN HOUSE to implement.
I read this book while looking for recommendations for colleagues who are not data-savvy, but trying to learn BI tools and for those new to the analytics/BI field. I found it insufficient for people already in analytics and confusing for those already working with or considering entering the field. I’m not entirely sure who this book is intended for
Good if a bit old info, marred - as nearly all "for Dummies" books - by an insistence upon unfunny jokes to 'lighten the tone'. Cut the bad jokes and the book is a 3 hour listen.
I had this book on the shelve for quite a while. Now I have hands-on experience with BI tools I wanted to read some high-level/generalist book that I could use as a reference. I happen to like quite some of these dummies books, for example the ones on Excel Dashboards and Excel VBA programming gave me good introductions to their respective subjects, but I know the series provide uneven experiences. I think the BI book does ok in providing this broad framework I was looking for. You can easily use this book for writing simple papers/powerpoints about BI and its concepts/ Nevertheless I think it used about 80% too many pages for this. Too many pages are about running projects and doing blueprints, all the stuff that in my opinion is not BI pur sang, I studied other books for that. I also got tired of the lame jokes. Bottomline: If you have a lot of time read it, it will give you a good reference, if not try to find a 30 page paper that will tell you the same (If I happen to fine one I will post the link in this review).
The first 30% of the book is really good in terms of getting the reader into the BI world, then I felt the author got out of the way by talking about Project Management to such an extend that I almost forgot I was reading a book about BI. In my opinion, I don't think a reader wants to read this book to learn about general Project Management (for that purpose there are plenty and a lot more specialized resources).
Like another reviewer said, this book focuses on project management (i.e., getting a company to adopt a BI solution in generic terms) than on actually using business intelligence. Plus, because this book references outdated software tools and bygone eras, I bet there are more relevant books out there - although I'm not sure what they are.
I read most of this and it was ok but not great. If only it had spent a few pages on the different BI schemas (e.g. star schema), I would have done much better on the job exam I bought this book to prepare....sigh.
Teaches more about the technology than about the Inelligence you are using it to gain. I would have preferred the reverse, with the tech only discussed in relation to an actual business need and situation. Tech use should be strategic--based on companies' strategic needs.