Marketing

by William M. Pride, O.C. Ferrell

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

Genres: School, Business, Textbooks

629 pages, Hardcover

First published January 1, 1989

Reviews

[Army-mom · Rating 3 out of 5]

Some chpt we skipped and some are amazing at putting you to sleep- howver, some are really good. It depends on your interest and what is important to you as far a retaining or wanting to know. I think the real of it will be when you get to use it in real life.

[Vellanorah · Rating 2 out of 5]

Easy reading but boring!

[Jennifer Parker · Rating 3 out of 5]

Good Marketing tool if you are interested in how to Market anything and give good insight on different aspects of how to present something to a company to be marketed.