Marketing

by William M. Pride, O.C. Ferrell

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

Genres: Textbooks, Nonfiction

Loose Leaf

First published January 1, 1997

Reviews

[Abbie · Rating 5 out of 5]

Used as a textbook for a university intro to marketing course. Though my course "required" the 2016 edition, I noticed no difference in class (and class lectures were straight out of this textbook). The book is very accessible, though it would be useful to have some sort of economics background in the chapters dealing with pricing decisions. The book uses many relevant examples from commonly known companies to illustrate concepts. It's the kind of textbook you could pick up on your own and learn the subject just fine (as textbooks should be, in m opinion). If you have an interest in marketing, I'd definitely recommend this book.

[Renee · Rating 5 out of 5]

Really think this text book could work for anyone who is starting their own business or who is already operating a company. It helps a person understand the fundamentals of marketing. Must read...