Keyword Intelligence: Keyword Research for Search, Social, and Beyond

by Ron Jones

A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

336 pages, Paperback

First published January 1, 2011

About the author

Ron Jones is an American writer, teacher in Palo Alto, California, and San Francisco, California and storyteller. He is internationally known for the adaptation of the classroom experience he started, called The Third Wave.

Since 1981 he has worked with people who have mental and physical disabilities.

author of Kids Called Crazy; The Acorn People, Life in the Sunset, and others

He is a graduate of Stanford University masters degree program in education. Upon retirement from the Janet Pomeroy Center, where he taught theater and sports to the physically and mentally disabled for 30 years, he now enjoys writing and performing as a spoken word artist. As an author he has written about everyday heroes that enrich our life. Three stories, The Acorn People, The Wave, and B-Ball have been made into television specials garnering an Emmy, Golden Globe, and Peabody for their producers. A book entitled Kids Called Crazy was nominated for a Pulitzer. And Say Ray the story of a disabled man abducted to Mexico was honored as the American Book of the Year. His classroom experiment in Fascism, The Wave has been produced as a feature film Die Welle and documentary Lesson Plan. The novelized version of The Wave, available through Random House, is printed in 23 languages and required reading in German and Israeli schools. In 2013 Ron completed a musical version of his Wave experience. The Third Wave Musical is available through Dramatic Publishing. Theatric and musical productions of The Wave have been performed in theaters worldwide. For information, play dates, and locations see www.thewavehome.com. Ron is currently working on a play Kids Called Crazy with students at Mercy H.S. San Francisco and Marsh Youth Theater. Recently Ron has taken the stage as a spoken word artist. Solo shows include Buddha Blues, Say Ray, and When God Winked. Last year he produced his first CD, SoulfulBlessing as a unique blend of poetry and jazz.