Google Analytics

by Jerri L. Ledford, Joe Teixeira, Mary E. Tyler

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs. Learn to set up the program, navigate the interface, understand filters, and use goal-setting features. Integrate Google Analytics with Google AdWords. Make the most of reporting dashboards. Find out how to use analytics for marketing and content optimization. Understand what each type of report means and how to interpret it. Explore how other companies have used analytics to improve site performance. Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

Genres: Nonfiction

464 pages, Paperback

First published September 12, 2006

About the author

Jerri Lynn Ledford's first foray into writing was writing plays for bored kids whose families also happened to be stationed on the military installation at Guantanamo Bay, Cuba. Since then, she hundreds of poems, articles, books, and stories. But it wasn't until 1994 that Ms. Ledford decided to turn her passion for writing into a career.

By 1998 Ms. Ledford was writing articles, news stories, and reports full time. She went on to write 19 non-fiction books, and her debut novel, Biloxi Sunrise, a suspense thriller, was released in October 2011.

When she's not writing, Ms. Ledford can always been found with a book, camera, or iPad in her hand. She studies whatever subjects strike her fancy, and she loves to spend time at the beach with her daughter, Jennifer, her husband , William, and her three dogs.

Reviews

[Diana · Rating 5 out of 5]

Maestria

[Brad Felix · Rating 2 out of 5]

I skimmed this book as it appears to be outdated. While some of the core concepts remain unchanged, the Google Analytics UX has changed so much as to make the step-by-step instructions included in this book irrelevant.

[D.]

Google Analytics by Mary E. Tyler (2006)

[Gracey · Rating 4 out of 5]

Very informative!

[Bianca · Rating 4 out of 5]