Asking about Asking: Mastering the Art of Conversational Fundraising

by M. Kent Stroman

Asking about Asking is for anyone involved in soliciting charitable contributions for nonprofit organizations. Do you want to improve the results when you ask for charitable contributions? Have you ever wondered how to get free from assuming how to ask and guessing what to ask? Would you like to employ simple, effective, proven techniques for soliciting contributions and recruiting volunteers? Asking about Asking will equip you to seek and find larger donations; maximize the results from fundraising volunteers; ask questions more insightfully; listen more skillfully; respond in ways that are more engaging; assist donors in maximizing their philanthropic experience; and cultivate and solicit gifts more confidently. As part of CharityChannel's In the Trenches series, Asking about Asking is written in a fun, upbeat style. But don't be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.

Genres: Nonfiction

310 pages, Paperback

First published March 8, 2011

Reviews

[Jason Adkins · Rating 5 out of 5]

When I desperately needed to learn about fundraising, Asking about Asking was the book that taught me the basics, broke down barriers, and gave me confidence. Even now, after raising $120 million, I still turn to this book for help. Check out other books that have been critical to my work here: 4 Books I Needed to Raise $120 Million.

[Cory Jones · Rating 2 out of 5]

Some helpful points. The book itself is a little repetitive and could really be condensed to about 50 pages.