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Strategy: Theory and Practice
Written by an expert team, this essential text offers a critical, holistic understanding of strategy theory and practice. The Fourth Edition has been fully updated and includes coverage of contemporary issues, topical case studies, and a wealth of new examples from organizations such as Google, Uniqlo, Tesla, IKEA, and Airbnb. Suitable for both undergraduate and postgraduate study, Theory and Practice encourages readers to engage critically with the internal and external factors that shape strategy in the real world.
616 pages, Hardcover
Published January 18, 2023
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