What we have in Memories of the Great & the Good are Cooke's personal profiles of 23 prominent persons who, for various reasons, attracted his attention. Although Cooke proudly identified himself as a journalist, I think he would not object if I prefer to characterize him as a cultural anthropologist because he had an almost insatiable curiosity about all areas of human endeavor. Consider the diversity of those whom he discusses in this book. They include George Bernard Shaw, Frank Lloyd Wright, both Franklin Delano and Eleanor Roosevelt, Harold Ross, Gary Cooper, Duke Ellington, Erma Bombeck, and Robert ("Bobby") Jones. He frequently expressed his appreciation for having "the privilege of roaming at will around every region" of the United States and in each dimension of its culture. He welcomed the "chance of acquiring what Theodore Roosevelt called `the sense of the continent'... It is the opportunity to meet all sorts and classes of humanity in their native habitat...soldiers and sailors of every rank, small businessmen of great imagination and comicality, a minor gangster forging U.S. graded beef, a burlesque stripper, a Texas sheep slicer, a modest, illiterate boy from the Carolinas with a genius for leadership in deadly situations in the Second World War."