The Truth about Search Engine Optimization

by Rebecca Lieb

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankingsThe truth about best SEO practices and SEO no-no'sThe truth about link love, keywords, and tags

Genres: Nonfiction

224 pages, Kindle Edition

First published February 1, 2009

Reviews

[Jackie]

far better than most industry writing - useful, practical, multi-leveled, multi-skilled - more than an "idiot's guide to" - this book offers usable information for writers/consultants (me) and other online folks - easy to read without being overly simplistic and she has a solid grasp on the need for seo to be done well to stand out from other online junk - a must read for online industry people

[Tami · Rating 5 out of 5]

There’s a common fallacy amongst business owners. They know that in today’s market they need an online presence. They also realize that they have to figure out a way to be found by potential customers. Most know that to do so they have to submit their site to online search engines like Google. The problem is that most people don’t realize that the process isn’t a one time event, it’s a continuous process.

The Truth about Search Engine Optimization explains the importance of search engine optimization. It also shows how to make your business more visible to potential customers. Then, the book goes into even more depth about how to keep your stats up and how to determine what is working and where your website needs to improve. Very valuable information that could make the difference between a good idea that never sees the light of day and a successful business.

[Charmin Sterbenz · Rating 5 out of 5]

Great book from Rebecca Lieb. Felt like she was just sitting there talking to me rather than having someone forcefeed buckets of technical data down my throat. Practical, real-world "here's how you do it" information that is infinitely more useful and more memorable thanks to her fantastic knowledge and conversational writing style. Definitely recommend to anyone interested in SEO and internet marketing.

[Denise · Rating 3 out of 5]

Good overview of the basics of SEO. A lot of it had to do with the tech side of building a site, but not written in a way that non-techies can't understand. Helpful to understand the back-end workings. The last section has to do with determining whether to manage SEO in house, or outsource, and if the latter, what to look for in a partner. So not entirely relevant to our purposes. The book is broken down into 50 of so chapters, or "truths" so it's easy to skip sections that aren't relevant.

[Emily · Rating 4 out of 5]

Great book and resource for learning how to optimize a site. Nicely organized with helpful straight-forward information. It really makes me want to read more books in the Truth About Series...and from Financial Times Press in general.

[Tim · Rating 4 out of 5]

Very good, simple introduction to Search Engine Optimization. Would be great for anyone who outsources SEO to understand the basics.

[mistersplice (Nick Manteris) · Rating 4 out of 5]

Great for absolute beginners to SEO.

[Michael Sypes · Rating 2 out of 5]

Mostly marketing fluff for marketers. The only practical advice is pretty obvious: Have good content and update often.