Visual Merchandising and Display

by Martin M. Pegler

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft from classic techniques to the most avant-garde developments Visual Merchandising and Display, 6th Edition teaches readers to present products at their best: color-coordinated, accessorized and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

Genres: Fashion

416 pages, Paperback

First published July 28, 1991

Reviews

[Athraahadee]

Great Retail Displays: Visual Merchandising and Store Annual International Display Competition

[Astuti]

Martin is known as the Father of VM for a reason. The book is highly informative and a must read for anyone in the profession. :)