Printed Propaganda under Louis XIV: Absolute Monarchy and Public Opinion

by Joseph Klaits

In the late seventeenth century the role of printed propaganda in manipulating public consciousness became increasingly explicit, and governments developed systematic controls over the printed word. This book considers the purposes, mechanisms, content, and audience of royal printed propaganda in early modern France.

The author first sketches the impact of the invention of printing and characterizes propaganda generally during the reign of Louis XIV. In succeeding chapters he discusses the theory and practice of censorship and the government's relationships with the recently established French periodical press, presenting a balanced portrait of the crown's objectives and mixed success in influencing the sources of opinion. The varieties of government-inspired pamphlet propaganda are carefully and extensively analyzed, and signed royal propaganda receives special attention.

Originally published in 1977.

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358 pages, Hardcover

First published January 1, 1976