From the Scientists have important information to communicate. Often they do not do it justice. Scientists are trained to think clearly and logically. But often they write abominably. Improving scientific communication is essential if society is to reap the rewards scientists are prepared to give it. This book provides a guide for teaching scientific communication that is as valuable as it is practical. Drawing on scientists’ natural abilities and proclivities, it expounds a method that will appeal to scientists and help them produce books, articles, grant proposals, and talks that will be punch and memorable, fully worthy of the brilliant ideas and experiments that lie behind them.