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304 pages, Kindle Edition
First published September 4, 2006
“Dominating the landscape around it, the immense aluminium dome housed the largest shopping mall in Greater London, a cathedral of consumerism whose congregations far exceeded those of the Christian churches...
"There were no cinemas, churches or civic centres, and the endless billboards advertising a glossy consumerism sustained the only cultural life...
“This was a place where it was impossible to borrow a book, attend a concert, say a prayer, consult a parish record or give to charity. In short, the town was an end state of consumerism.”
“Consumerism is a collective enterprise. People here want to share and celebrate, they want to come together. When we go shopping we take part in a collective ritual of affirmation...Consumerism asks us to accept the will of the majority. [It] is a new form of mass politics. It's very theatrical, but we like that...
“Consumerism is a redemptive ideology. At its best, it tries to aestheticise violence, though sadly it doesn't always succeed.
“What we want is an aesthetics of violence. We believe in the triumph of feelings over reason. Pure materialism isn't enough...We need drama, we need our emotions manipulated, we want to be conned and cajoled. Consumerism fits the bill exactly. It's drawn the blueprint for the fascist states of the future. If anything, consumerism creates an appetite that can only be satisfied by fascism. Some kind of insanity is the last way forward...
"Consumer fascism may be the only way to hold a society together. To control all that aggression, and channel all those fears and hates...Who knows, the end of late-stage capitalism and the start of something new...?”
“I accepted that a new kind of hate had emerged, silent and disciplined, a racism tempered by loyalty cards and PIN numbers. Shopping was now the model for all human behaviour, drained of emotion and anger.”
“Every citizen of Brooklands, every resident within sight of the M25, was constantly trading the contents of house and home, replacing the same cars and cameras, the same ceramic hobs and fitted bathrooms. Nothing was being swapped for nothing. Behind this frantic turnover, a gigantic boredom prevailed...Boredom and aimlessness.”
“Wherever sport plays a big part in people's lives you can be sure they're bored witless and just waiting to break up the furniture.”

“Here, around the M25, is where it's really happening. This [retail England] is today's England. Consumerism rules, but people are bored...even though they don't realise it. They're out on the edge, waiting for something big and strange to come along...They want to be frightened. They want to know fear. And maybe they want to go a little mad...
"The motorway towns are violent places...We're talking about collective psychology. The whole area is waiting for trouble...Brooklands is a dangerous and disturbed place. Nasty things are brewing here. All this racism and violence.”
“Elective insanity is waiting inside us, ready to come out when we need it...Witch-hunts, auto-da-fes, heretic burnings, the hot poker shoved up the enemy's rear, gibbets along the skyline. Willed madness can infect a housing estate or a whole nation...like Thirties Germany.”
“Consumerism creates huge unconscious needs that only fascism can satisfy. If anything, fascism is the form that consumerism takes when it opts for elective madness.”
“Consumerism is the greatest device anyone has invented for controlling people...
“They know that madness is the only freedom left to them.”