Fishy Business 6CT: How the Wisdom of the Angler Can Help You Succeed at Work

by James Ignizio

It may be hard to believe that business and fishing are related. But consider success at work and on the water depends on the same skills -- setting goals and making decisions. Using a fishing parable, Fishy Business refutes the popular "war and games" approach to success -- in favor of small, sound steps that will help anyone achieve long-term goals. Through colorful fishing adages accompanied by market-proven business analogies, readers will discover the winning link between fishing and business... Don't fish for pike like you would for bass. Know your customer. The confident angler needs no applause. The motivated manager doesn't need an audience. Filled with invaluable advice, colored with wit and insight, Fishy Business shows the way to lasting success.

Paperback

First published December 1, 1997