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Culture Smart / Cultuur Bewust

Brazil - Culture Smart!: The Essential Guide to Customs & Culture

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Don't just see the sights―get to know the people. For many people, Brazil conjures up images of football, Carnaval, and fine coffee, but it's much more than beaches and bossa nova. If we had to choose one word to describe the country, it would probably be diversity. The variety of lifestyles, ethnic groups, landscapes, and climates Brazil encompasses is quite simply enormous. This guide provides you with a comprehensive introduction to everything you need to know. Jeitinho is how Brazilians deal creatively with life's everyday complications. Literally translated as a "little way," in practice it means that where there is a will there is also usually a way, regardless of the rules and regulations that may be in place. The jeitinho is so ingrained in daily life that you can see examples everywhere; managing to get a seat when all the places are booked up, traveling with more luggage than is allowed, or successfully ordering something that isn't even on the menu. Culture Smart! Brazil is your guide to understanding the Brazilian people, their values, and the complexities of their national identity. Familiarize yourself with their traditions, culture, and way of life and your experience in this beautiful and life-affirming country will be greatly enriched. Have a more meaningful and successful time abroad through a better understanding of the local culture. Chapters on values, attitudes, customs, and daily life will help you make the most of your visit, while tips on etiquette and communication will help you navigate unfamiliar situations and avoid faux pas.

201 pages, Kindle Edition

First published June 1, 2005

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About the author

Sandra Branco

14 books

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5 stars
44 (38%)
4 stars
28 (24%)
3 stars
38 (33%)
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5 (4%)
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Displaying 1 - 6 of 6 reviews
Profile Image for Connor Weyant.
58 reviews
Read
March 21, 2026
Not really the kind of book I would give a rating to, but overall a broad and brief overview of Brazil that will be useful for people visiting the country who want to engage with it deeper than mere tourism and sightseeing.
Profile Image for Geko Hostel Pousada Paraty.
5 reviews
August 7, 2013
It's quite good for those who are trying to get over the cultural barrier. However, some small areas of Brazil tend to have specific behaviours that are not covered. For example, Paraty is a small fishermen village south of Rio de Janeiro. Plenty of people spend their free time here rather than in big cities, but the manners and behaviours of them changes at big festivals or cultural events. If you are more interested, please visit http://www.infoparaty.com and for accomodation at Paraty enjoy our hostel http://www.Gekohostel.com or our friends pousada http://www.chillinnhostel.com
Have a nice trip to Brazil!
Profile Image for Karah.
Author 1 book34 followers
March 22, 2021
I wish it was longer. Brazil inspires obsession, explosive in richness and beauty!!!

Beijos, Brasil!!!🥰💟💖💝🥳🥳🤩😍💙💚💛🧡❤💟❣💯
Profile Image for Michael.
Author 17 books105 followers
May 8, 2017
The guide provides a good overview of Brazil. It's not an easy task as the South American nation is one of great diversity. The book offers unflinching information about income inequality and social problems such as well as the many positive things about the country. I recommend this guide for anyone planning a visit to Brazil, be it vacation or business.
Profile Image for Amy Mceuen.
35 reviews
March 12, 2026
I actually read the 2023 edition so my rating is for that. Looking forward to visiting this incredible country.
Displaying 1 - 6 of 6 reviews