Advertising Design and Typography

by Alex W. White

The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising

Genres: Design

224 pages, Hardcover

First published January 1, 2006

Reviews

[Annette · Rating 3 out of 5]

Fascinating look at advertising - really opens up into the history and what the reader/viewer looks at. Hundreds of examples... great for beginners (me!) but also advanced enough for the student/designer who wants to continue learning.

[Michelle · Rating 5 out of 5]

I really like this book for students for advertising design. This book is chalked full of ideas for both the graphic designer and the advertiser. I highly recommend it. The author is astute in what it takes to succeed as a designer in the business. I reached out to him and he was willing to skype with my class in Nebraska and teach his and mine in tandem. Sadly, Covid-19 shut my class down one week prior to this happening. However, students who utilized the textbook as it was meant to be, came up with some brilliant designs as inspired by this book. I highly recommend it if you are looking for an all-encompassing book for both the beginning designer and advertiser.

[Adam Hendrix · Rating 2 out of 5]

As a textbook, this would be a great for a college course, but each page is so crammed packed with so many microscopic examples, that none of them are actually useful. Plus, the authors’s “good” and “bad” are only explained in captions. It’s hard to recommend this book as a resource for inspiration.

[Reem · Rating 4 out of 5]

Fantastic book for beginners and students!
I just wish the layout was done differently, it was difficult to read at first and the illustrations are a bit small, otherwise it’s a good reference for anyone just starting out in ad design 👍